Dont Sell Digital Downloads of Your Art on Etsy

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So, yous've finally decided to take the plunge and put your wonderful creative wares upwardly for sale on Etsy: hooray! The first step to selling on Etsy is admitting you'd similar to exercise it. Actually selling items, well, that can exist a different story.

While Etsy is a nifty platform for many pocket-sized artisans, alluring a broad base of customers it would otherwise be very difficult to observe, it's like shooting fish in a barrel for first-time sellers to get lost amid the platform'due south many voices. But not to worry, with a few handy tips and best practices nether your belt, you'll be sure to make the most of the famous crafting site in no time. We highly suggest starting with this extensive interactive guide, as well as with these following key tips to to ensure you sell more on Etsy.

Click image to open interactive version (via WorldPay Zinc).

one. Discover a Theme for Your Store

Your theme will guide just near everything you lot do for your store, from the kind of products you sell to your marketing strategy. Outset with a good brainstorming session, sticking to your known talents and skills. And so narrow down your options based on the product guidelines. It's of the utmost importance that you lot option a first product you tin can actually do well, and then too cutting any that are as well labor intensive or require besides much experimentation.

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Once you've picked your showtime product, try to call back of related accessory products or even products that are very similar to the original ane but with a new twist. True creativity is often manifestations of a theme, and sticking to this theme will also help go on your branding consistent. Salve the totally out there or different ideas for when your store is better established.

Once y'all've got your first product, you've pretty much got your theme. Did y'all determine to make a knitted tea cozy? Your theme could be annihilation from knitted products to tea products. Your theme will help guide a number of things to follow, including:

• Your store proper noun. Go for something memorable that likewise doesn't box you into a topic so yous tin can aggrandize later on. Do a search of current user names and then you can be sure to choice something distinctive. Use uppercase letters but NO numbers, or else you lot'll look spammy.
• Your store visuals. Your banner is one of the few places where y'all can practise your own branding. If you don't take an idea of what this is yet, then just make certain to pick a professional-looking photo—either i that features a few of your products or 1 purchased from a beau Etsy seller. Even better, head to a graphic designer to create one of your own. This will help you develop a distinctive voice and tone for your visual branding every bit y'all expand your accomplish and co-operative out onto other sites.
• Your contour. Your profile page should definitely be filled out fully. Practise your best to tell a compelling story nearly yourself, using your theme to guide y'all towards the kinds of details you'd like to share (i.due east. those that go along you on topic and demonstrate your unique qualifications for selling inside this field). The more than details you give, the more buyers will trust you and the higher you'll be ranked in search results, as you'll find yourself naturally including keywords.

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ii. Optimize Your Products for Auction and Your Store for Sharing

Once you've got your products loaded upwardly on to the site, they'll need a little assistance in getting found and convincing customers to make a purchase. But slapping up a hastily written product description and calling it a 24-hour interval isn't going to do the fox!

• Snap some high-quality photos. Really, at that place's nothing more key to making a sale than providing a precipitous production epitome. Doing so not only gives your potential customer a much better sense of the product itself and the kind of experience they might take with information technology, but it also merely makes you wait more professional. To have a high-quality photo, pay especially practiced attending to lighting and backgrounds, and make certain to take shots from multiple angles and distances. For more in-depth tips on this, we highly recommend Etsy's own Photography Seller Handbook.
• Write excellent product descriptions. Product descriptions should first and foremost exist functional and descriptive. They should become to the point, discussing all of the specifics, perhaps discussing your inspiration, and directing customers to other items they might want to buy in tandem. Continue it all in kickoff-person and so it's nice and personal, establishing trust with your potential buyers and giving them a good sense of who you are.
• Use the right titles, tags and categories. As you create your list, it's important to select a category that really fits with what you're selling, equally that will assist searchers more easily find your wares and may too go you featured on the site. If your products span categories, endeavour one category for one product and another for a related production to make up one's mind which sells more. It's as well of import to choose accurate tags and titles, preferably including keywords, to help searchers find your products. This guide to tagging takes a more in-depth look at how to choose the perfect tags for you.

3. Market Your Products on Social Media

Phew! Later all of that work, your list is finally set to go. Now what? Why, promotion on social media, of course! With millions upon millions of users both within and between the Facebooks, Twitters, Google Pluses and Pinterests of the world, there's no amend (and more price-effective) way to spread the news about your products. That said, constructive social media usage means doing more than just clicking follow.

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• Practice date marketing. Remember when you used to watch TV ads rather than fast forwarding through them on your DVR? Well, TV ads (and, really, ads in general) are what we call "circulate advertising," and they're widely ignored past today's consumer. Social media, in contrast, is all well-nigh engagement marketing. Rather than blasting out a abiding stream of tweets near your products or sales, reach out to potential and current customers to engage in chat. Comment like a friend on follower feeds, and share content they really want to read. Host a Hangout on Google+ where you go to exercise something fun, like demonstrate how to brand an accompaniment for one of your products. While you can occasionally mail most your products, information technology's best to follow the lxxx-20 rule: fourscore% of your posts should share relevant content and build relationships with your followers; twenty% of your posts tin be promotional.
• Join an Etsy Pinterest group. The visual nature of Pinterest makes it a natural marketing venue for Etsy sellers. Non but should yous make your own board, just you lot should as well consider joining whatever i of these Etsy pinning boards, upon which various Etsy sellers actively pivot each other'southward materials to build exposure and traction—just one of many examples where the strong Etsy community can really launch sellers to success.

4. Know When Information technology's Time to Move On

Perchance information technology's the fees that are getting to you, the competition from similar sellers or the dependency on a single site with its own changeable regulations. Or, maybe you've just had enough success that you've gained a strong entrepreneurial sense, established your brand and developed a base of customers you know will follow you wherever you go. Whatever the reason, it'due south clear that while Etsy is a not bad place for many crafters to get started, there comes a fourth dimension when your business may be improve hosted on your ain domain, integrating a 3rd-party sales platform into your site. How to practice and then?

• Choose a host and domain proper noun. Try to keep your domain proper noun consequent with your store name then customers will hands be able to detect and recognize you lot. Choose a web host with a adept reputation and that also optimizes web speed, equally even a few seconds of load time can put a client off of a buy.
• Choose a template, content direction organisation and store platform. Whether it's WordPress, Joomla or something in between, it'due south important to pick a template and CMS you'll be able to manage on your own, even if you go a designer to help you initially establish a site that brings your branding to the forefront. Then choose a hearty and responsive eCommerce platform that's piece of cake to integrate into your site. Amazon's webstore is a good candidate, as it has the extra do good of besides including your products in Amazon search results and it comes with all-encompassing support resources.
• Become marketing, all over again! Selling on your own volition crave a piddling more work on your finish to ensure you're keeping and growing your following. Be set up to get those hands dirty!

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The Takeaway

Etsy is really the perfect platform for the first-time seller. If you're only getting started, you're in good hands! The tips above volition get a long way towards launching y'all, simply if you lot feel overwhelmed at any fourth dimension, Etsy's community boards, where you'll discover plenty of passionate and caring Etsy users, are only a click away. We tin can't wait to see your store!

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Source: https://www.lifehack.org/articles/money/how-sell-more-etsy.html

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